What major digital marketing dominance do we expect in the year 2017?
Digital marketing has picked up a considerable popularity in 2016 with bigger & mid-sized organisations making their online presence and gaining benefits through numerous social media handles and website as well as clearly declaring their dominance.
Marketers believes that digital web space is setting off to extend further for a greater amount of organisations entering into digital world, others say there will be a complete makeover from claiming how users & searches engine biggies on internet give preference to the huge amount of data available on the internet , the enormous sum of information accessible on the web.
Digital marketing industry is large, complex, and unstable. The sooner you strike those good nerve from claiming an web user, the exceptional you could claim with them stay tight & ahead of your competition.To make things easier for you, I have studied and compiled a list of some of the most reliable digital marketing trends for the year 2017 that should be your focus in order to formulate effective digital marketing strategies and online campaigns.
1. Videos Ads will dominate in future
This also suggests, as the trend continues, we may expect different types of video ads popping up on our screens very soon.
Video commercials are certainly not new to social giant like Youtube and Facebook, the news for Google entering those brawl with in-SERP featuring video ads will change the entirety range for internet advertisement.This additionally recommends the increasing acceptance of video ads among users and, as these trend continues, we might anticipate different types of featured video ads popping up on our screens in near future.
2. Mobile will over power the desktop searches in 2017
Google has recently updated that all searches in search engine result page will be now mobile based searched rather desktop based. As more of mobile users has emerged in recent past , every online industry is focusing more and more on mobile responsive contents , ads and technology. Next year 2017 , mobile will completely dominate desktop search. Thus become mobile responsive will be must .
3. Niche and dedicated apps will be in focus in 2017
Dedicated apps will soon washed out website not in new future but sooner or later it will happen.
Apps like “google space” ; musical.ly , “amazon go” etc will create huge buzz and difference in the way we perform work online , mostly everything will convert in apps based technology , even ordering online will completely sift to app based platform.
4. More of buying & selling will happen on Social Media/Platform
It is obvious that most of the social media enjoys their revenue through ads ; its not far that these social platform will start generating leads and conversions in future too. Social media as of now are used for more of visibility and brand awareness , but soon people will start getting converted through social media and will become a buyer through these platforms. The social currencies will influence the decision of conversion more into it.
5. Smart devices will dominate the industry
In the past few years, we have seen the unveiling of the Apple iWatch, Google Glass, Moto 360, and other similar smart devices that can be worn on-the-go and keep you connected with the digital world.
Digital marketing industry is not untouched with these changes , soon the marketing industry will start optimising and promoting through these wearable devices and with start focusing more in this segment of niche marketing.
6. Search algorithm changes will keeping updating their terms & techniques
As all search engine focuses on equality and more giving equal opportunity to all the users and service provider to get searched on top of their page ; the ranking mechanism , search results will keeping changing and will remain changing every then and now so that there will not be any monopoly or malpractice. To over come any misuse of search engine strategies , search engine ranking algorithm will keep changing time to time.
Therefore, the only strategy should be to remain original, informative, and helpful to your audience. Also, digital marketers should not remain focused only on Google’s algorithm, but give due consideration to Facebook’s algorithm and Bing’s algorithm as well.
7. Advertiser have to budget out more money ; as online ads will become expensive.
We have witnessed a tremendous growth in digital marketing practices over the last couple of years. The competition for online space and dominance over the internet is going to expand further. Thus expanding the scope of online advertisement , more of advertiser will join to fight to come on the top space to become visible and thus get converted. So; it is not far that these online advertisement will become expensive. Getting at top means spending more of money. Demand will keep rising as paradigm & practise has shifted to online industry.
8. Key to successes will be original , unique and high quality content.
I always believe that content is the heart & soul of any online industry and specially who wants to work on digital marketing , an authentic , original and undisputed content will always get higher response rate then any other content. High-Quality relevant content will play a major role in any future marketing.The key will be to write unique, high-quality, and interactive content that readers can connect with. Also, there will be a huge demand for niche-based writers who possess knowledge and expertise in their subject matter.
9. More focus on growth hacking techniques in future.
The need for digital marketers to quickly grab their audiences’ attention through social media channels, viral marketing, and organic ads in 2017 will take growth hacking to an even bigger level.The most fascinating digital marketing practice will continue to demonstrate its huge potential in the face of all odds in the coming years. There will be huge demand for creating strategic planning to grow exponentially in social media engagement to generate more of revenues ; For these discovering new techniques for growth and expansion will be highly required and 2017 will witness these chances.
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