Two Recent Updates in Google Adwords – September 2016
Access multiple accounts with a single login, switch between accounts, and invite new users.
Managing and accessing multiple AdWords accounts can be challenging and time consuming. That’s why we’re introducing new features that improve multi-account management. You can now access multiple accounts with a single login, quickly switch between accounts, and invite new users.
Use one email for multiple accounts
We’ve simplified the way you manage multiple accounts so you don’t have to remember multiple emails and passwords. Instead of having to create and remember login information for each of your accounts, you can now associate up to 5 AdWords accounts (including manager accounts) to a single email address. Learn more about associating multi-accounts http://goo.gl/WnVhD0.
For users managing more than 5 accounts, and those who want to monitor performance or track conversions across accounts, we recommend using manager accounts http://goo.gl/o2gJzt.
Share account access in a snap
Inviting new users to access your account is now faster and more intuitive. With a single click, you can add users to your account. Once your colleagues receive your invitation, they can start accessing your account right away — no email confirmation required. Learn more about inviting new users http://goo.gl/jxzir3.
Navigate seamlessly between accounts
If you have multiple businesses with separate AdWords accounts, you now have easy access all your accounts from the account switcher. Simply link the email addresses associated with each account using the “Add Account” button.
Privacy and security are always top of mind. So even you can now navigate between multiple AdWords accounts with a single login, account data and settings will remain separate. Keep in mind that account names are visible (http://goo.gl/Xk77BG) to any client or manager account user who has access to them. Learn more about account selector http://goo.gl/mioo2w.
Track Android in-app purchases from your ads automatically with Google Play.
Create a campaign group
You can now package AdWords campaigns (including Video, Display, Search, and Shopping campaigns) into a single campaign group. For our holiday example, set up your YouTube and Display campaigns, select “campaign groups” from the left menu, and group those two campaigns together to create a campaign group called “Holiday Launch”.
Set a performance target
Performance targets make it easier to monitor and reach your performance goals for each campaign group. Tell us how many clicks or conversions you want to receive, how much you want to spend, and what average CPC or CPA you wish to maintain. We’ll then automatically show you a single view of how your campaign group is performing against those goals, and what we think you’ll likely achieve by the end of the campaign period.
Here’s an early success story for campaign groups and performance targets:
“Previously I needed to export all my campaigns into a spreadsheet, group them together, and create a pivot table simply to see how they are performing. With campaign groups & performance targets, we can much more easily see how our groups are performing relative to our goals, all from within the AdWords interface.”
– Oleg Monakhov, Senior Lead Generation Manager at Wrike
Note that creating performance targets does not change how we serve your ads or optimize your campaigns. Instead, use it to evaluate whether or not your campaigns are working together toward your broader goals.
To learn more about campaign groups and performance targets, please visit google Help Center.