Top Most 7 Creative Elements That “Win” on Facebook Adverts
- Focal Point
Images with an obvious focal point help to focus the person viewing your brand’s message.
2.Brand Link
Advertisements, particularly in News Feed, tend to perform better on Facebook when it is easy for someone to establish a quick link between the ad and the brand being represented. This is especially true for more iconic brands.
3.Brand Personality
How well does the ad fit with what users know about the brand? This ad reinforces Coca Cola’s image of celebration and fun.
4. Informational Reward
Does the ad have interesting information? In this post, Roundabout Theatre informs people about their musical performance.
5. Emotional Reward
Ads with emotional reward tend to perform better, especially when the emotions are aligned with the true spirit and authenticity of the brand. Use of humor is a good way to connect with your audience.
6. Noticeability
Think about what makes you pause and look at ads on Facebook, especially on mobile. Video ads that grab your attention tend to perform better.
7. Call to Action
Include a strong call to action like “Shop Now.” Your audience will be more likely to take action if you tell them what you’d like them to do.
Facebook offers the following call to action options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, and Donate Now.
