Top Most 7 Creative Elements That “Win” on Facebook Adverts

  1. Focal Point

Images with an obvious focal point help to focus the person viewing your brand’s message.

Image result for focal point ads on facebook

2.Brand Link

Advertisements, particularly in News Feed, tend to perform better on Facebook when it is easy for someone to establish a quick link between the ad and the brand being represented. This is especially true for more iconic brands.

Image result for brand link ads on facebook

3.Brand Personality

How well does the ad fit with what users know about the brand? This ad reinforces Coca Cola’s image of celebration and fun.

4. Informational Reward

Does the ad have interesting information? In this post, Roundabout Theatre informs people about their musical performance.

Image result for Roundabout Theatre ads on facebook

5. Emotional Reward

Ads with emotional reward tend to perform better, especially when the emotions are aligned with the true spirit and authenticity of the brand. Use of humor is a good way to connect with your audience.

Image result for humorous ads on facebook

6. Noticeability

Think about what makes you pause and look at ads on Facebook, especially on mobile. Video ads that grab your attention tend to perform better.

Image result for Video ads on facebook

7. Call to Action

Include a strong call to action like “Shop Now.” Your audience will be more likely to take action if you tell them what you’d like them to do.
Facebook offers the following call to action options: Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Contact Us, Apply Now, and Donate Now.




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